Last week we shared five easy things you can do to improve your search engine optimization and your rankings in the search engines. And now I’m back to share five more tips for SEO success.
1. Make sure the search engines can read all your text. If you have an image that includes text, make sure to also include the same text somewhere else where it is searchable text. Often I’ll find a graphic – or an infographic – with incredibly useful information on Pinterest, but I would never have been able to find it on their website via search. The engines can’t read text if it is in an image – so repeat yourself if necessary, but make sure that text gets searched.