Five More Search Engine Optimization (SEO) Tips

Last week we shared five easy things you can do to improve your search engine optimization and your rankings in the search engines.  And now I’m back to share five more tips for SEO success.

1. Make sure the search engines can read all your text. If you have an image that includes text, make sure to also include the same text somewhere else where it is searchable text. Often I’ll find a graphic – or an infographic – with incredibly useful information on Pinterest, but I would never have been able to find it on their website via search. The engines can’t read text if it is in an image – so repeat yourself if necessary, but make sure that text gets searched.

2. Use social media to improve your search rankings. The search engines constantly crawl heavily trafficked sites. And two of the biggest sites are Twitter and Facebook – so the search spiders are there all the time. Think of every Facebook status update and every Tweet as not just another chance to interact with your community, but also as an SEO opportunity.

3. Use those blog categories!  Let blog categories work for you. If you have a topic – for example, travel – as a primary focus on your site, make sure one of your  categories is labeled “Travel.” Then, continue to promote the topic of travel by using the word travel several times throughout your travel posts. If possible, begin every travel-related post with the word travel as one of the first words as well.  And, use the term travel in the post titles as often as possible, too. An easy way to repeat a term without it looking awkward to your readers is to have a title convention such as using the keyword followed by a colon and the title’s subject: “Travel: Best Picks with Kids.”

4. Use those titles! Related to #3 above, titles are incredibly important for search engine optimization. You should be including your key search terms as much as possible in your titles, as long as it doesn’t compromise readability for your audience. A great option is to go back a few weeks after a post has gone live, and re-write the title for search. The revised title may have less oomph then the original one, but by then most of your regular readers will have already enjoyed the first version.

5.  Don’t believe everything you read. Like all things online, search is constantly evolving. In fact, the optimal number of times to repeat a keyword is one area that is likely to change as new forms of “keyword stuffing” become an area of concern for search engines.  Keep up to date with changes in the world of SEO, and if you’re reading this post and it is more than six months old, definitelydon’t believe everything you read here.

However, some things don’t change. Delivering great content on a well-designed site is always your best asset. And you don’t need a search engine to tell you that.  Sandler & Wald Social Media can help you navigate the virtual jungle. Contact us to learn more.

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