What We’re Reading: Polishing and Strategizing Your Channels

539169_256916437754022_539329898_nStaying on top of “best practices” in social media is a full-time job; few can do it effectively. That’s why it’s important to choose your reading carefully. Here are a few of the more helpful items we’ve found recently.

Polishing Your Image: Thanks to the Creative Women’s Collective for highlighting this fantastic cheat sheet and post about sizing images for social media channels! It’s a clear and simple guide for those who want to DIY for social media. Keep in mind, it’s also important to have a great logo that translates well to different sizes and shapes. We love our bird-themed logo, finished by Johari Fuentes at Fizgig Studio. Photos work especially well for restaurants and artists. For an example of a bright, well-chosen food image for a Facebook header, check out the updated look for Taqueria Autentica.

Posting While You Sleep: Like Facebook, Pinterest has been making changes to its feed. Growth is painful sometimes, and to stay current and noticed takes more and more work. One relatively new way to manage time on Pinterest effectively is to schedule pins (and gmail!). Sound interesting? Check out this step-by-step guide to scheduling pins here.

Staying Current: Already into the whole scheduling thing? Make sure to take a look at what companies like Hootsuite share. This post that shares some good ideas (even though it’s basically an infomercial). Take what you can use, then make a decision about the product.

Highlighting What Works: We’ve also been looking around FB to see what’s working and what’s not. We love some of the creative ideas we are seeing! Montclair Bread Company always has great social interaction on its page, but this post prepping for Valentine’s Day caught our eye. And Senorita’s Mexican Grill has an interesting take on how to get customers through its doors in January…then again in February!

Share With Us: Send us posts, tweets, and Facebook pages you think work especially well. We’d love to highlight them on the Sandler & Wald Social Media Facebook page!