Sizes for social media channels vary widely. And it’s quite difficult to resize images properly while maintaining a crisp and vibrant look. Throw in the differences between mobile and desktop and tablet views, and maintaining brand integrity gets frustrating!
At Sandler & Wald Social Media, we suggest that clients find a reputable graphic designer to help; it’s worth the investment, and many times you’ll get the bonus of enhanced images! See this infographic, created for Constant Contact, for the general size requirements for the most popular social media channels. Keep in mind all sizes are listed in PIXELS.
Facebook: profile image of your choice sized for 180×180 in pixels. This image should stay consistent, so choose something you feel really represents your business or organization.
Facebook: cover image of your choice sized for 851×315 in pixels. This image can change once every two weeks or so with your desired focus on a particular season, event, focus. Not all photos look great, so choose a few to be sized properly.
Twitter: profile image 400×400 in pixels. For consistency, this should ideally be the same image as your Facebook profile.
Twitter: header sized to 1500×500 in pixels. Choice is similar to the Facebook cover photo, but you want it to be more consistent.
Instagram: profile image 110×110 in pixels.
Google+: profile photo 250×250 in pixels.
Google+: cover photo 2120×1192 in pixels.
YouTube: profile photo 800×800 in pixels.
LinkedIn: profile/logo 400×400 in pixels. Or 100×60 for company logo.
LinkedIn: banner image 646×220 in pixels.
Ideally, use a consistent profile/logo image across all channels for easy recognition. The cover/banner image can change but with purpose.
N.B.: These sizes can change when the platforms make updates or adjustments. Stay on top of the look of your social media profiles by checking in on them regularly.