Who We Are

Anna SandlerAnna Sandler has been creating online marketing campaigns since 1996, when she convinced her first boss that a company website wasn’t really such a crazy idea. Since then, Anna has worked for companies large and small, including WeightWatchers.com. Along the way she’s created online advertisting campaigns, managed SEO programs, administrated sweepstakes, built Facebook and Twitter accounts from scratch, and learned a lot about the best way to reach people online in a meaningful and interactive way.

Anna has a BA from Wesleyan University and an MBA from the Simmons Graduate School of Management.

Anna also writes a personal blog, Random Handprints, and manages the humor Facebook page, Instructions for My Husband.

Kristin Wald has been blogging in various venues since 1999, and has run two local neighborhood blogs that cover events, news, sightseeing, and political issues.  Writing about travel, education, food, family, and the arts has enabled her to support a social media habit. One of Kristin’s specialties is handling social media for high-volume events, including film festivals and conferences.

Balancing voice, organization, and creative messaging, Kristin offers clients a stronger, more tailored social media presence. Kristin has a BA in English from Ithaca College and holds a Master’s degree in education from Binghamton University. She taught high school English in Brooklyn for twelve years before moving to New Jersey.

You can find her writing at BaristanetVegBooks, and at her personal blog.

Georgette Gilmore comes to Sandler & Wald Social Media as a longtime vital asset for the Essex County community through her work as Editor-in-Chief for Barista Kids, an online parenting information source, and Baristanet, a pioneer in hyperlocal media blogging. Georgette specializes in email marketing, sponsored posts, and editing for maximum SEO impact.

Michelle Longo comes to Sandler & Wald Social Media from a background of creative writing and editing. Her adaptable and polished writing style is a great asset for clients exploring voice and tone in their messaging. Michelle has extensive experience creating benefit communication materials and technical plan documents. She currently serves as senior editor for the weekly writing competition and blogging showcase yeah write and writes for the hyperlocal media site Baristanet.

This theme and its installation courtesy of Erica M. at yeah write, a supportive writing community and showcase.